The WOW Lab

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Digital systems that think, build and scale

We build websites that capture leads, respond instantly, and convert visitors—automatically. No manual follow-up. No leaking traffic.

Trusted by established businesses across Europe

Book Your Clarity Call
mlgreen
wtg
Mask group
miteinanderleben
Essenz
JNIP
Maia Cafe
New SKin
In Your Face
Ruben K
Dark Ocean
Vobarista

You're growing, but every step forward creates more complexity.

You’re getting traffic and investing in tools, but nothing connects. Growth creates chaos, not momentum.

Traffic Without Conversion

Your site looks professional, but visitors leave without converting. There's no clear path from curiosity to action. Lead capture feels like an afterthought.

Nothing Connects

Instagram, email, website, CRM—nothing syncs. You're the integration layer. Every inquiry requires manual follow-up. Automation exists, but doesn't help.

More Tools = More Chaos

More tools. More platforms. More "solutions" that need managing. You're spending more time managing systems than using them. Complexity compounds.

What we actually build for you.

Systems designed to work together, not just exist.

Strategic Website Systems

Websites designed around decision paths, not just pages.

Lead Capture & Automation

Capture interest automatically and respond instantly—even at midnight.

AI-Powered Chat Systems

Answer questions, qualify leads, and book appointments 24/7 without human effort.

Instagram DM Automation

Turn your DMs into a sales channel that responds and books automatically.

Custom Post Types & Platforms

Manage events, classes, menus, or teams without editing dozens of pages.

N8N Workflow Automation

Connect your tools and eliminate manual data entry completely.

Most agencies sell tools. We build systems.

We build digital ecosystems where your website, automations, AI, and content work as one system—not separate pieces you're holding together manually. Fewer moving parts. Better results.

Book Your Clarity Call

No pitch. Just honest diagnosis.

Four stages. One clear outcome.

01

Clarity First

We don't start building. We start by understanding where attention is leaking and why. What's working? What's broken? Where's the friction? We map your current reality before designing your future system.

02

Design the System

We design the structure before writing a single line of code. How should things connect? What needs automation? What should stay human? Strategy first. Execution second.

03

Build & Integrate

We build with integration in mind from day one. Your website, automations, AI, and tools work together—not as separate projects taped together later.

04

Launch & Own It

You get a system that works, documentation that makes sense, and complete ownership. No ongoing dependence. No mysterious backend. You understand it. You control it.

Results that matter

miteinanderleben

160%

Increased leads

Jumping Ninjas

1200%

Sales increase

Built for businesses already in motion.

This isn't for startups testing ideas or solopreneurs just getting started.

You're a fit if:

  • You value clarity over cleverness
  • You're ready to invest in systems that compound
  • You're tired of being the integration layer between your tools
  • You want infrastructure that reduces decisions, not adds them

You're not a fit if:

  • You're just starting out
  • You want templates, not custom solutions
  • You need motivation more than infrastructure
  • You're looking for the cheapest option

*We work with businesses ready to fix structure, not patch symptoms.

Questions? We've got answers.

Everything you need to know before booking a call.

How long does it take?

Foundation package: 4 weeks. Growth package: 5-6 weeks. Full System: 6-8 weeks. Timeline depends on how quickly you can provide feedback and content, but we'll give you a specific schedule during the clarity call.

We can either rebuild it with better systems, or add the automation and infrastructure to what you already have. We'll assess your current site during the clarity call and recommend the best path forward.

We'll guide you through what's needed. For most projects, you provide the core information about your business, and we'll help structure and refine it. If you need full content creation, we can discuss that as an add-on.

Most likely, yes. We commonly integrate with tools like Calendly, Mailchimp, HubSpot, Google Workspace, and most CRMs. If you use something specific, mention it during the clarity call and we'll confirm compatibility.

What happens after the website launches?

You own everything—the code, the design, the systems. No ongoing fees to us. You can manage updates yourself, or we can discuss ongoing support if you prefer. Either way, you're not locked in.

Yes. We work remotely with businesses across Europe and beyond. As long as we can communicate clearly and share timezones reasonably, location doesn't matter.

You can make simple updates yourself (we'll show you how). For larger changes or new features, we offer support packages or one-off project work. Or you can work with any developer—you own the code.

For Foundation and Growth packages: 50% upfront, 50% at launch. For Full System packages, we can discuss extended payment terms. We're flexible for the right clients.

Still have questions?

Book a clarity call and we'll answer everything specific to your situation.

Book Your Clarity Call

No pitch. Just honest diagnosis.

Team

Everything you need to know before booking a call.

Wayne Lake

The Systems Thinker

Rebecca Bogner

Business Management

Sarah Pilchowski

Website Designer

Stefani Ivanoska

Business Development